diff --git a/nomen/notifications.py b/nomen/notifications.py
index 3afdb4d..884f04e 100644
--- a/nomen/notifications.py
+++ b/nomen/notifications.py
@@ -72,7 +72,9 @@ async def handle_triggers(ctx, message):
         "is_bot": ctx.author.bot,
     }
 
-    disabled = await fetch_exists(ctx.bot.db, "SELECT * FROM users WHERE user_id=:author AND disabled IS 1", params)
+    disabled = await fetch_exists(
+        ctx.bot.db, "SELECT * FROM users WHERE user_id=:author AND unlikely(disabled IS 1)", params
+    )
 
     if disabled:
         log.debug(f"User {ctx.author} ({ctx.author.id}) opted out")
@@ -86,17 +88,17 @@ async def handle_triggers(ctx, message):
         SELECT keyword, user_id, use_embed, row_number() over (partition by user_id) n
         FROM keywords
         LEFT JOIN users USING (user_id)
-        WHERE disabled IS NOT 1                          -- Don't notify users who opted out
-        AND (notify_self IS 1 OR user_id IS NOT :author) -- Don't notify author unless wanted
-        AND (bots_notify IS 1 OR :is_bot IS NOT 1)       -- Don't notify from bots unless wanted
-        AND :author NOT IN (                             -- Don't notify if...
-            SELECT target FROM user_ignores                 -- Author is ignored in this guild
+        WHERE likely(disabled IS NOT 1)                            -- Don't notify users who opted out
+        AND (unlikely(notify_self IS 1) OR user_id IS NOT :author) -- Don't notify author unless wanted
+        AND (unlikely(bots_notify IS 1) OR :is_bot IS NOT 1)       -- Don't notify from bots unless wanted
+        AND likely(NOT EXISTS(SELECT * FROM (                   -- Don't notify if...
+            SELECT target FROM user_ignores                 -- Author or channel is ignored in this guild
             WHERE user_id=user_id AND guild_id=guild_id
             UNION
             SELECT target FROM user_blocks                  -- Author is blocked
             WHERE user_id=user_id
-        )
-        AND guild_id=:guild AND contains(:content, keyword, regex)
+        ) WHERE target IN (:author, :channel)))
+        AND guild_id=:guild AND unlikely(contains(:content, keyword, regex))
     )
     WHERE n=1
     """