diff --git a/nomen/notifications.py b/nomen/notifications.py
index d54b43a..ac5756f 100644
--- a/nomen/notifications.py
+++ b/nomen/notifications.py
@@ -362,12 +362,12 @@ class Notifications(Cog):
         if await ctx.bot.db.fetch_exists(
             "SELECT * FROM user_ignores WHERE user_id=? AND guild_id=? AND target=?", params
         ):
-            await ctx.send(f"Target `{repr(target)}` already ignored")
+            await ctx.send(f"Target `{target}` already ignored")
             return
 
         await ctx.bot.db.execute("INSERT INTO user_ignores VALUES(?, ?, ?)", params)
         await ctx.bot.db.commit()
-        await ctx.send(f"Now ignoring `{repr(target)}`")
+        await ctx.send(f"Now ignoring `{target}`")
 
     @keyword.command()
     @guild_only()
@@ -382,12 +382,12 @@ class Notifications(Cog):
         if not await ctx.bot.db.fetch_exists(
             "SELECT * FROM user_ignores WHERE user_id=? AND guild_id=? AND target=?", params
         ):
-            await ctx.send(f"Target `{repr(target)}` is not currently being ignored")
+            await ctx.send(f"Target `{target}` is not currently being ignored")
             return
 
         await ctx.bot.db.execute("DELETE FROM user_ignores WHERE user_id=? AND guild_id=? AND target=?", params)
         await ctx.bot.db.commit()
-        await ctx.send(f"No longer ignoring `{repr(target)}`")
+        await ctx.send(f"No longer ignoring `{target}`")
 
     @keyword.command()
     async def block(self, ctx, target: User):